Batch 4 - Admissions Open
Become the Product Manager Every AI-First Company Needs
Learn how companies build, scale, and manage digital products using AI, user insights, strategy & data-driven decision making — through BITSoM.
Industry Partner PwC Academy
Batch Starts
13 Jun 2026
Course Duration
6 months
Time Commitment
8-10 Hours/week
Eligibility
12th Pass and Above
Learning Mode
Online
Free Trip to AI Conference in Dubai!
Be one of the Top 20 students to unlock this opportunity.
3.3K+ students have already registered
Batch Starts
13 Jun 2026
Course Duration
6 months
Time Commitment
8-10 Hours/week
Eligibility
12th Pass and Above
Learning Mode
Online
Program Benefits
Everything You Need to Transition Into High-Value Roles
Dual Certification
Earn certifications from both BITSoM and an industry partner — credentials that stand out on any profile.
(Minimum 65% overall attendance and 35% marks in cumulative evaluations score.)
Campus Immersion
On-campus workshops at the BITS Pilani ecosystem. Not just online — real networking, real experiences.
Industry Mentorship
Direct mentorship from professionals working inside analytics, strategy & AI-driven business functions.
Target Job Roles
Product Manager, AI Product Manager, Product Analyst, Growth Product Manager, and more.
Salary Range Uplift
Move from stagnant pay bands into ₹12–30 LPA roles where AI + product management skills command a premium.
Career Support System
Resume building, mock interviews, hiring assistance & industry exposure. A full launch pad, not just a course.
Career Outcomes
Product Manager
₹15 LPA - ₹62 LPA
Identify user problems, define product requirements, and work with design, engineering, and business teams to build and improve digital products.
Source: GlassdoorAI Product Manager
₹16 LPA - ₹62 LPA
Build AI-powered products, work with data and AI systems, and collaborate with cross-functional teams to create intelligent user experiences and drive product decisions.
Source: GlassdoorData Product Manager
₹20 LPA - ₹60 LPA
Analyze data products, build insights from large datasets, track business metrics, and collaborate with teams to create scalable data-driven solutions and better decision-making.
Source: GlassdoorGrowth Product Manager
₹12 LPA - ₹23 LPA
Analyze user behavior, run growth experiments, and optimize acquisition, retention, and engagement strategies to scale product growth and improve user conversion.
Source: GlassdoorProduct Management hiring in India grew 42% in 2025
AI Product Managers can earn 10–40% higher salaries
Companies increasingly prefer PMs with AI, analytics & business skills
India added 2.9 lakh AI jobs in 2025 alone
Meet our fabulous mentors
Professor Srinivas Pingali has over three decades of varied experience in education and training,product development and, sales & marketing in multinationals, entrepreneurial companies and academic in...
Professor Srinivas Pingali has over three decades of varied experience in education and training,product development and, sales & marketing in multinationals, entrepreneurial companies and academic in...
What Will You Learn?
This course blends academic rigor with hands-on learning, equipping you with skills in Agentic AI — the next frontier of autonomous systems. Gain expertise in user-centered product thinking, leverage tools and advanced prompt engineering, and work on 6+ real-world projects.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online - Sat: 6–7:30 PM & Sun: 11 AM–12:30 PM
Certification
From BITSoM and PwC Academy
- • Product Management fundamentals and strategic thinking
- • Market & environment scanning to spot opportunities
- • Structured ideation and proposition building
- • Feasibility analysis and platform strategy basics
- • Design thinking with personas and user journeys
- • Feature prioritisation and MVP planning
- • Prototyping with strong UX/UI foundations
- • Tech selection, development flow, and release basics
- • Foundations of agentic AI for product thinking
- • Prompt engineering (core + advanced patterns, including RAG)
- • Agent frameworks, tool invocation, and multimodal workflows
- • LLM-driven prototyping, no/low-code agents, LLMOps, and Responsible AI
- • Project management foundations and delivery approaches
- • Agile principles with Scrum framework, roles, and ceremonies
- • Roadmaps, backlog management, prioritisation, and Jira usage
- • Stakeholder alignment, communication, and ethics in product work
- • Marketing strategy frameworks and branding fundamentals
- • Promotion mix (7P) and digital marketing essentials
- • Consumer behaviour and growth acceleration levers
- • Sales, distribution strategy, and sustainable product thinking
- • Pricing strategy and customer service fundamentals
- • Market research and data-driven decision-making basics
- • Core analytics including regression (applied understanding)
- • Product metrics, media metrics, CLV, and A/B testing
- • Design and build an AI-enhanced product solving a real user problem
- • Apply product thinking: discovery, MVP, build and launch approach
- • Integrate Generative AI and agentic systems into the product solution
Projects
Onboarding Funnel Audit & Wireframe
Take PhonePe’s public onboarding flow — download from the Play Store, screenshot every step. Map the funnel, identify five friction points using public reviews as evidence, write a one-pager prioritising three fixes by impact-vs-effort, and ship Figma wireframes for the top fix. This is what a Product Analyst portfolio piece actually looks like.
DECISION OUTPUT
A prioritised three-fix recommendation with wireframes ready for design review.
AI Personalised-Stylist Spec
Write the complete spec for an AI-powered ‘Personalised Stylist’ feature on Myntra. Define the ML/LLM evaluation approach, the data needs, fallback behaviour when the model is uncertain, ethical considerations (recommendation diversity, body positivity), and the rollout plan. Then defend it in a live panel review — the closest dress rehearsal for a Senior PM interview loop.
DECISION OUTPUT
A defendable AI-feature spec ready for cross-functional review with engineering, design, and legal.
Admission Process
Submit Application
Complete application form to showcase your motivation and goals
Complete Selection and Enrolment Session
Only shortlisted users can go through this session
Start Learning
Learn from India's top educators and stand out from the crowd
Submit Application
Complete application form to showcase your motivation and goals
Complete Selection and Enrolment Session
Only shortlisted users can go through this session
Start Learning
Learn from India's top educators and stand out from the crowd
Fee Structure
Application Fee
(Non Refundable)
Registration Fee
(non-refundable)
Program Fee
(non-refundable)
Total Fees
Option 1
Upfront
(+ GST*)
Option 2
EMI (Through Our NBFC Partners)
(+ GST*)
*18% GST extra, as applicable
Our NBFC Partners
How is this course different from others?
Who Is This Course For?
Anyone with a passion for building a career in Product Management
Evolve into an AI Product Engineer who builds, tests, and deploys agents.
- Explore 1,300+ open-source AI agents on GitHub's "Awesome-AI-Agents" repo.
- Deploy Amazon Bedrock Agents to automate complex enterprise workflows.
Top 1% Edge
Lead AI-first engineering teams with agentic expertise.
About BITS School of Management
BITSoM (BITS School of Management), an integral part of the esteemed BITS Pilani legacy, stands as a beacon of excellence in business education.
Located in the Mumbai Metropolitan Region, BITSoM offers a transformative learning experience driven by world-class faculty who bring expertise from top global institutions like Harvard, Wharton, NYU Stern, and SMU Singapore.
With a foundation in entrepreneurial spirit and academic rigor, BITSoM nurtures future leaders equipped to excel in an ever-changing global business landscape.
How will Masai Help you?
How will Masai Help you?
Placement Opportunities
Get interviews and personalized career support, including resume preparation and mock interviews. Eligibility: 7+ CGPA and 65% attendance in the program
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from BITSOM and top companies, ensuring practical and relevant skills development.
Hear from our Students
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