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Next Qualifier Test This Weekend
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Admissions Closing Soon
Next Qualifier Test This Weekend
Limited Cohort Intake
3rd Batch Open
Admissions Closing Soon
Next Qualifier Test This Weekend
Limited Cohort Intake
3rd Batch Open
Admissions Closing Soon
Next Qualifier Test This Weekend
Limited Cohort Intake
3rd Batch Open
Admissions Closing Soon
Next Qualifier Test This Weekend
Limited Cohort Intake
3rd Batch Open
Admissions Closing Soon
Next Qualifier Test This Weekend
Limited Cohort Intake
3rd Batch Open

Become AI-Ready for Business Roles Before Everyone Else Does.

Learn how companies use AI, analytics, automation & decision-making systems to drive growth -through BITSoM

Industry Partner PwC Academy

Learn from Industry leaders and top International faculty.
6+ tools like Python, ChatGPT, NumPy, and Excel.
Industry Readiness and Career Coaching

Batch Starts

30 May 2026

Course Duration

6 months

Time Commitment

8-10 Hours/week

Eligibility

12th Pass and Above

Learning Mode

Online

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Free Trip to AI Conference in Dubai!

Be one of the Top 20 students to unlock this opportunity.

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3.3K+ students have already registered

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Official Implementation Partner:

Masai School

Program Benefits

Everything You Need to Transition Into High-Value Roles

Dual Certification

Dual Certification

Earn certifications from both BITSoM and an industry partner, credentials that stand out on any profile.

(Minimum 65% overall attendance and 35% marks in cumulative evaluations score.)

Campus Immersion

Campus Immersion

On-campus workshops at the BITSoM ecosystem. Not just online — real networking, real experiences.

Industry Mentorship

Industry Mentorship

Direct mentorship from professionals working inside analytics, strategy & AI-driven business functions.

Target Job Roles

Target Job Roles

Business Analyst, AI Business Analyst, Growth Analyst, Strategy & Operations, Performance Marketing, and more.

Salary Range Uplift

Salary Range Uplift

Move from stagnant pay bands into ₹12–30 LPA roles where AI + analytics skills command a premium.

Placement Opportunities

Placement Opportunities

Receive resume reviews, career coaching, and placement support to land your dream role.

(Eligibility: 7+ CGPA and 65% attendance)

Career Outcomes

Business Analyst

₹13 LPA - ₹50.3 LPA

Identify business problems, gather requirements, and work with teams to improve processes, strategy, and decision-making

Source: 6figr

Business Intelligence Analyst

₹11.3 LPA - ₹50.9 LPA

Analyze business data, build dashboards and reports, and generate insights to track performance and support data-driven decisions

Source: 6figr

AI Consultant

₹8 LPA - ₹22 LPA

Implement AI solutions, automate workflows, and use AI tools to improve business operations and efficiency.

Source: Glassdoor

Generative AI Analyst

₹7 LPA - ₹22 LPA

Use GenAI tools, prompt engineering, and automation workflows to solve business problems, improve productivity, and optimize operations.

Source: Glassdoor

3× average salary growth compared to non-tech peers

70% of modern analytics roles now require AI + data skills

AI + Analytics roles are among the fastest-growing hiring categories

Companies increasingly prefer professionals with AI + business understanding

What Will You Learn?

This 6-month course teaches you how to use Generative AI, Agentic AI & Data Analytics to make strategic, data-driven business decisions through practical projects and real-world case studies. You'll gain hands-on experience in data analysis, predictive modeling, and decision-making frameworks.

What Will You Learn?

Toolkit

Tool 1
Tool 2
Tool 3
Tool 4
Tool 5
Tool 6
Tool 7

Course Details

Duration

6 Months

Course Mode

Online

Certification

From BITSoM and PwC Academy

Module 1a: Foundations of Business Analytics & Data Science

Business problem framing, KPIs, Excel modelling, basic statistics, MySQL, distributions, hypothesis testing, A/B testing.

Module 1b: Data Visualization & Case Studies

Visualization Best Practices & Perception, Choosing the Right Chart, Introduction to Tableau and Power BI, Building Interactive Dashboards, Data Storytelling Frameworks, Advanced Visualization Techniques.

Module 2: Data Warehouse for AI

Data is the foundation for Artificial Intelligence models. Generative AI models rely on large amounts of high-quality data to learn patterns, relationships, and structures. Understanding various data stores helps students appreciate how data is stored, managed, and retrieved. This data is usually stored in a variety of data stores viz. relational databases, NoSQL databases, data lakes. Knowledge of these data stores will enable students process various data formats

Module 3: Python Crash Course for GenAI

Learn basic Python required for GenAI- Data Types, Flow Structures, Data Structures, Functions, Libraries, Python in Data Science.

Module 4: Machine Learning Basics

Supervised and unsupervised learning, time series analysis, churn prediction, forecasting. Examples include sentiment analysis for customer reviews.

Module 5: Neural Networks & Deep Learning

Understand the transition from traditional machine learning to neural networks and deep learning and their common applications.

Module 6: Introduction to LLM & Prompt Engineering

You can use LLM for content creation, computer programming, problem solving, dataset generation, and learning. In this model, you will learning how to effectively leverage LLM to improve your productivity. You will be learning basic prompting strategies such as setting the context, role prompting, and tuning model settings. You will also learn advanced prompting methods such as chain-of-thought (COT) prompting.

Module 7: Building your own AI agents

Supervised and unsupervised learning, time series analysis, churn prediction, forecasting.

Projects

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Quick-Commerce Delivery SLA Diagnostic

Blinkit’s ops director sees the sub-10-minute delivery compliance rate dropping in Mumbai and Bengaluru. Using the public quick-commerce dataset, you build a Python notebook that segments delivery times by hour, dark-store cluster, and product category, identify the top 3 bottleneck patterns, and ship a Power BI dashboard for the regional ops review.

Python · pandas
SQL
Power BI / Tableau
Root-cause analysis
Operational storytelling

DECISION OUTPUT

Bottleneck diagnosis with three prioritised, defendable fixes for the regional ops review.

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SKU-Level Demand-Forecasting Model

Zepto’s category leads need an SKU-level demand forecast for the next four weeks for festive planning. You build a Python forecasting pipeline (Prophet or ARIMA), validate with backtesting, deploy as a Streamlit app, and write a model card explaining accuracy bounds, drift risks, and limitations — the kind of work that gets you past the senior-analyst interview round.

Time-series forecasting
Prophet / ARIMA
Backtesting
Streamlit
Model documentation

DECISION OUTPUT

Four-week SKU demand forecast that category planning can defend against last year’s actuals.

Meet our fabulous mentors

Dr. Saravanan Kesavan

Dr. Saravanan Kesavan

Dean and Professor of Operations, BITSoM

Dr Saravanan Kesavan, a PhD from Harvard business school, has a tenure of 16 years at the University of North Carolina (UNC) at Chapel Hill, notably as the Associate Dean of the UNC Kenan-Flagler Busi...

Dr Andrew Wu

Dr Andrew Wu

Associate Professor, University of Michigan

Dr. Andrew Wu's research sits at the intersection of technology, finance, and operations management. He leverages advanced natural language processing (NLP) and text analytics to explore both classic ...

Dr. Probal Mojumder

Dr. Probal Mojumder

Associate Professor, Indian Institute of Management Udaipur

Dr. Probal Mojumder is an Associate Professor of Information Systems and the Chairperson of the PhD Programs (Regular & Executive) at the Indian Institute of Management Udaipur. He brings deep experti...

MV Yugandhar

MV Yugandhar

Chief Data Officer, NABARD

MV Yugandhar is a seasoned technology leader and Chief Data Officer, specializing in Generative AI, data governance, and private LLM strategy. An alumnus of IIM Ahmedabad and IIT Kharagpur, he brings ...

Amitabha Tripathi

Amitabha Tripathi

SVP & Head of Analytics Consulting, Aditya Birla Management Corporation Pvt. Ltd

Amitabha Tripathi is the Senior Vice President and Head of Analytics Consulting and Solutions at Aditya Birla Management Corporation Pvt. Ltd. With over 27 years of global leadership experience, Amita...

Admission Process

1

Submit Application

Complete application form to showcase your motivation and goals

Submit Application
2

Complete Selection and Enrolment Session

Only shortlisted users can go through this session

Complete Selection and Enrolment Session
3

Start Learning

Learn from India's top educators and stand out from the crowd

Start Learning

Fee Structure

Application Fee

(Non Refundable)

₹500 ₹100

Registration Fee

(non-refundable)

Program Fee

(non-refundable)

Total Fees

Option 1

Upfront

₹4,000
₹48,000
₹52,000

(+ GST*)

Option 2

EMI (Through Our NBFC Partners)

₹4,000
₹ 6,133 x 9 months
₹59,197

(+ GST*)

*18% GST extra, as applicable

Our NBFC Partners

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How is this course different from others?

This Programme
Other programmes
Combined Academic and Industry Mentorship
Learn from BITSoM faculty and industry experts, blending cutting-edge knowledge with real-world insights in Agentic AI & Data Analytics and Generative AI.
Primarily led by academic faculty with limited exposure to current industry practices in business analytics and AI.
Build AI-Driven Products
Build real-world AI-driven business solutions using industry-leading tools (e.g., Power BI, Python, AWS, Tableau) to tackle complex business challenges.
Minimal hands-on experience; focus on theory with few real-world applications of AI and analytics tools.
Student-Centric Approach
Receive personalized feedback, access a vibrant peer community, and get one-on-one mentorship for a seamless learning experience in business analytics and AI.
Limited support systems; students may face challenges in personalized guidance and skill development.
Industry-Recognized Certification
Earn a certification from BITSoM recognized by leading AI-driven companies in business analytics and decision-making.
Certifications often generic, with limited recognition from top-tier industry players in business analytics and AI.
Placement Opportunities
Assured interview support and expert coaching to maximize job placement chances. (Eligibility: 7+ CGPA and 65% attendance)
Limited placement assistance; students often navigate job searches independently.
Project-Based Learning
Gain hands-on experience by building and deploying six AI-driven products, supported by real case studies provided by PwC.
Does not provide structured projects or industry-backed case studies for real-world application.

About BITS School of Management

BITSoM (BITS School of Management), an integral part of the esteemed BITS Pilani legacy, stands as a beacon of excellence in business education.

Located in the Mumbai Metropolitan Region, BITSoM offers a transformative learning experience driven by world-class faculty who bring expertise from top global institutions like Harvard, Wharton, NYU Stern, and SMU Singapore.

With a foundation in entrepreneurial spirit and academic rigor, BITSoM nurtures future leaders equipped to excel in an ever-changing global business landscape.

How will Masai Help you?

How will Masai help you
1

Placement Opportunities

Get interviews and personalized career support, including resume preparation and mock interviews. Eligibility: 7+ CGPA and 65% attendance in the program

2

Real-Time Learning Ecosystem

Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements

3

Industry Integration and Projects

Participate in hands-on industry projects guided by expert mentors from BITSOM and top companies, ensuring practical and relevant skills development.

Hear from our Students

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FAQs

Contact Us

WhatsApp us

For any queries, you can Whatsapp us at +918792974750

Email us

For any queries, you can contact us at supportexeced.programs@bitsom.edu.in

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