Certification in AI-Powered Product Management & Growth Marketing Program
Course Duration
5 Months
Live Sessions
2.5 Hours/Week
Eligibility
Undergraduate Students
Learning Mode
Online
1.3K+ students have already registered
Course Duration
5 Months
Live Sessions
2.5 Hours/Week
Eligibility
Undergraduate Students
Learning Mode
Online
Why choose this Program?
Learn with IIM's Strategic Depth, Lead with Global Impact.
Receive a Certificate of Completion from IIM Rohtak, recognizing your achievement.
Launch into a high-growth, future-proof product management career with in-demand skills.
Access cutting-edge content, simulations, and evaluations focused on real-time project implementation.
Learn directly from IIM Rohtak’s top-tier faculty and industry experts.
Build valuable connections with peers, faculty, and industry leaders for career growth.
Engage in an optional 2-day offline experience at IIM Rohtak for product labs, workshops, and networking.
Prestigious Certification:
Receive a Certificate of Completion from IIM Rohtak, recognizing your achievement.
Future-Proof Career Gateway:
Launch into a high-growth, future-proof product management career with in-demand skills.
Advanced Curriculum:
Access cutting-edge content, simulations, and evaluations focused on real-time project implementation.
World-Class Faculty:
Learn directly from IIM Rohtak’s top-tier faculty and industry experts.
Vibrant Professional Networking:
Build valuable connections with peers, faculty, and industry leaders for career growth.
Campus Immersion:
Engage in an optional 2-day offline experience at IIM Rohtak for product labs, workshops, and networking.
*Certificate eligibility: Minimum 70% live attendance and 30% marks in cumulative evaluation scores.
What Will You Learn?
Elevate your career with the AI-Powered Product Management & Growth Marketing Program. This intensive course equips you to build, launch, market, and scale digital products. Master agentic AI, using ChatGPT, OpenAI Assistants API, and Midjourney for automation and personalization. Learn product thinking, UX, digital growth channels, and apply AI-driven strategies to your campaigns. The program culminates in a Capstone Project to launch a digital product, ensuring you gain a competitive edge in data-driven leadership.
Toolkit
Course Details
Duration
5 Months
Course Mode
Online
From IIM Rohtak
- • ICPs and market segmentation, Positioning, Brand storytelling. Tools: HubSpot, Canva.
- • Product concept, Concept maps, concept combination table, Product lifecycle.
- • Wireframes, user flows, prototyping, Usability testing, Retention analysis. Tools: Figma, Hotjar.
- • AI-driven personalization, Journey orchestration using LLMs, Predictive analytics. What is Agentic AI, Agentic vs traditional AI, properties of autonomous agents, Assistants API, and human-in-the-loop AI ethics. Tools: ChatGPT, OpenAI Assistants API, Midjourney, Looker Studio.
- • Problem-solution fit, competitor analysis, business model canvas, strategic canvas.
- • Performance marketing, Paid ads (Meta, Google), SEO/SEM, email, influencer marketing, Campaign optimization and performance marketing. Tools: Meta Ads, Google Ads.
- • Roadmapping, Sprint planning, Stakeholder management. Tools: Jira, Notion.
- • Team-based project to build a roadmap on product MVP, launch, and growth.
Programme Faculty Incharge
Panelists - IIM Rohtak
Disclaimer: The faculties mentioned have contributed to developing the program curriculum, and a few of them will also be conducting sessions as part of the program.
Admission Process
Clear Qualifier Test
Clear the qualifier test to be eligible for the program
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd
Clear Qualifier Test
Clear the qualifier test to be eligible for the program
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd
Qualifier Test Details
To join this program, you must clear the qualifier test on your allotted date.
Test Topics
- Verbal Ability
- Logical Reasoning
- Quantitative Aptitude
- Basic Product management methodology
Registration Process
- Pay ₹99 and choose your slot
- Unlock free mock test and practice before your final exam
Things to remember
- The duration of the test is 60 minutes
- You can take the test only once at your allotted time & slot
- The test must be taken on a desktop or laptop. Supported browsers (latest versions only): Google Chrome, Safari, Microsoft Edge, and Firefox.
Fee Structure
Qualifier Test Fee
(Non Refundable)
Registration Fee
(non-refundable)
Program Fee
(non-refundable)
Total Fees
Option 1
Upfront
(+ GST*)
Option 2
EMI (Through Our NBFC Partners)
(+ GST*)
** GST at 18% extra, as applicable
Our NBFC Partners
Who Is This Course For?
For Professionals Aiming to Master Product Management & with Applied AI
- Learn to integrate product management and growth marketing strategies with cutting-edge AI tools.
- Apply your foundational knowledge to implement advanced product tracking, analytics, and AI-driven personalization.
- Leverage AI automation tools to streamline workflows and improve digital product delivery efficiency.
Top 1% Edge
Harness the power of AI and analytics to enhance your skillset and stand out in digital product and growth roles.
How is this course different from others?
The Future of Product Management is here
The global product management market size (including tools, processes, and services) was valued at USD 28.27 billion in 2023 and is projected to reach USD 49.3 billion by 2031, growing at a CAGR of 7.2% from 2024 to 2031.
(Source: Verified Market Research)Globally, product managers likely exceeded 1 million by early 2025, growing from ~699k in August 2020 at 25-30% annually, with continued growth expected.
(Source: UXCam, citing older research)"A product manager's job is to discover a product that is valuable, usable, and feasible."
About IIM Rohtak
The Indian Institute of Management Rohtak (IIM Rohtak) is a premier institute, known for cultivating visionary leaders through its cutting-edge management education and fostering a dynamic environment for high-quality research. We emphasize a cross-functional perspective and robust industry collaboration, preparing future-ready leaders for global business challenges.
NIRF 2025
Ranked 19th nationally in the Management Category, showcasing excellence in management education.
AMBA Accreditation
Accredited by the Association of MBAs (AMBA), placing it among the top 2% of business schools globally.
Holistic Leadership Development
We cultivate future leaders through a unique blend of rigorous academics, experiential learning, and an emphasis on practical acumen for real-world business challenges.
Strategic Impact
Committed to public policy work, with various consultancy projects for government ministries and a strong focus on experiential learning for practical management skills.
How will Masai Help you?
How will Masai Help you?
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from IIM and top companies, ensuring practical and relevant skills development.
Dedicated Learner Support
Get personalized assistance, prompt query resolution, and continuous feedback through live interactive sessions with experts.
FAQs
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